A purple monkey in glasses and a "Truth Guide" vest stands beside a pink, one-eyed creature with a hat and bag. Neon signs read "Guaranteed Results!" and "12 Weeks to Freedom.

Your work is real. Let's build the system it deserves.

A Simply-driven process

You already know how to help people. You don’t need more ideas, added pressure, or yet another "launch plan." You need a clear, calm system that brings in clients – without burning you out.

"I feel so fortunate!"

I feel so lucky! I've worked with many professionals, 'parked' with them for a while, and moved on... because none could fully meet my needs. Fortunately, I found Eran, and from the very start, I knew I was in the right place! Efficiency, professionalism, comprehensive services, and innovation.

"To simplify the process of building my digital presence."

Simply truly lives up to its name. They helped me simplify the entire process of building my digital presence—website creation, lead generation, marketing, and sales. They gave me the confidence to start and grow my business, allowing me to focus on what I do best!

"Just promise me you won’t tell my competitors about you!"

They’ll easily understand how you turned me into a 'purple cow.' Suddenly, they’ll have efficient campaigns, stunning visibility, fast and effective support, and they won’t want anyone else. They’ll start smiling and stop making mistakes.

"A magical pink world was revealed to me."

Everything is automated, with incredible content ready for me at the push of a button, and a top-level website I can update on my own with no prior experience. My ad campaigns are running flawlessly, bringing hundreds of new subscribers to my mailing list each month. And if I have

"An unmatched service experience I've never found anywhere else."

I came to Eran with disorganized processes, and within a few months, everything was streamlined into logical, well-organized systems that run like clockwork… A new website was up in just a week! Plus, my advertising budget was slashed by 75% without impacting sales! It’s all backed by precise, original strategic

"I’ve yet to encounter content of this level anywhere else!"

I have to say, I've been living and breathing automation for seven years, providing services to clients. Over time, I've signed up for countless trainings, content sessions, webinars, lead magnets—you name it. I'm always looking for ways to expand my knowledge and improve where I can. I have to say,

When things finally click, you stop reinventing—and start building.

Simplified for You

A smarter way to build your expert business – step by step

The Codex by Simply

Forget the funnel hype and endless advice. This isn’t a plan to follow. It’s a business you grow into—one step at a time.

  • Stage 1: Business Rebuilt

    A full reset, built on truth – not templates – so your business finally feels like it fits you. Most people start with marketing.

    We help you start by rebuilding from the inside – based on what’s real, not what’s trending.

  • Step 1

    Mapping

    A confused cartoon monkey and a pink monster read a tablet and map in a neon-lit city with signs promoting quick learning courses.

    We guide you through a clear, honest conversation: Where you are now. What’s working (and what isn’t). Where you want to be in 3, 6, and 36 months.

    You stop reacting – and start leading with focus.

  • Step 2

    Unique Mechanism

    A purple monkey and a pink monster examine a glowing stone tablet with directional symbols, standing by shelves of scrolls under signs reading "MAPS" and "WISE ROUTES.

    Together, we unpack how you currently work – and rebuild it into a clear, powerful process. You end up with something simple to deliver, easy to explain, and impossible to copy.

    Your work becomes more powerful – and unmistakably yours.

  • Step 3

    Irresistible Offer

    A pink, one-eyed monster looks anxious in front of a control panel with "YES" and two "NO" levers, surrounded by machinery and a "BUILD YOUR WEBSITE" sign.

    We help you shape what you do into an offer that just makes sense. Not hyped. Not overbuilt. Just an easy ‘yes’ that people actually want to say.

    You stop chasing – and start hearing: “When can we start?”

  • Step 4

    Content Plan

    A pink fluffy creature looks worried as a purple monkey in a "Truth Guide" vest encourages it to press an "AI Power" button in a dim room with glowing "AI" signs and cables.

    We design a clear messaging system with you – across emails, posts, ads, DMs – all aligned to your voice and rhythm. Use AI when it helps. Skip it when it doesn’t. You stay in control, with everything structured and repeatable.

    You always know what to say – and how to bring in the right clients.

  • Stage 2: Client Engine

    Your full system for attracting, connecting, and converting the right people. You don’t need to build tools from scratch. We set up the engine – you step in and make it yours.

  • Step 5

    Fully Wired

    A startled pink furry monster stands in front of a large machine labeled "Build Your Website" in a room filled with gears and pipes.

    We deliver a complete system ready for action: Websites. Sales pages. Client portals. CRM. Automations. Payments. We plug in your offer, your message, your branding – and you’re live.

    You focus on growing, not configuring tech.

  • Step 6

    Client Doorways

    A pink monster and a purple monkey in glasses examine a glowing book; neon signs behind them read "Writers Guild" and "Sacred Words.

    We give you lead magnets your audience actually wants –Some exclusive, all tested, ready to use. You can customize or launch them as they are.

    Your list grows with people who are already aligned.

  • Step 7

    The Pre-Yes Phase

    Two cartoonish creatures stand before a control panel displaying images of an angel and a devil, appearing surprised and concerned in a steampunk setting.

    We build a warm-up journey for you – Smart emails, micro-content, and messages that build trust and intent.

    You stay personal, human, and focused. So when your offer arrives, they’re already leaning in.

  • Step 8

    Advanced Sales Flow

    A pink, furry monster pulls a slot machine lever as fireworks go off; a surprised purple monkey stands beside it amid scattered coins in a whimsically decorated room.

    We help you create a complete conversion process around how you sell best: Sales calls, scripts, checkouts, upsells, follow-ups. You get a clear system – for yourself, or your sales team.

    You sell with confidence – without becoming someone you’re not.

  • Stage 3: Growth in Motion

    You’re not just running a business. You’re building something sustainable. You’ve built a strong foundation. Now we help you grow – intentionally, and on your terms.

    What this includes:

This isn’t about pushing harder.

Growth in Motion

It’s about growing smarter – with clarity, consistency, and space to breathe.

  • Ad Campaigns

    Built around what’s already working

    A pink furry monster pulls a lever labeled "Now" on a steampunk machine as letters and gears fly around, while a startled purple monkey looks on holding a clipboard.
  • Webinars & Launches

    Focused, human, high-converting

    A pink monster and a monkey look surprised at a screen showing a superhero, with control levers numbered 1, 2, and 3 below the screen in a steampunk setting.
  • Entry Offers

    Low-risk ways to bring in high-fit clients

    A pink one-eyed monster opens a glowing stone orb while a smiling monkey in glasses watches, surrounded by books in a library with "Writers Guild" and "Sacred Words" neon signs.
  • Upsells & Product Suites

    Serve more. Earn more. Stay sane

    A purple monkey and a pink, one-eyed creature examine a map labeled "Smart Route" at a table, surrounded by shelves of rolled maps and neon signs.
  • Paid Communities

    Recurring value and recurring income

    A purple cartoon monkey and a pink furry creature assemble a puzzle of themselves making a heart shape, with "EASY PUZZLES" and "BIG FUN!" signs in the background.
  • Group Programs

    Scale without losing your personal touch

    A purple cartoon monkey and a large pink furry character wearing a hat walk together through a brightly lit, bustling market with neon signs.
  • Continuous Optimization

    Because what already works can always get better

    A pink furry monster presses a glowing "AI POWER" button as a monkey in a "TRUTH GUIDE" vest cheers, surrounded by fireworks and confetti.

The clear guide to choosing the help that actually helps.

Don’t Fall for It Again

This isn’t your first rodeo. You’ve seen the promises—and the letdowns.
Here’s how to finally get it right.

What losing $250,000 taught me about building a business that fits

My Story

Hi, I’m Eran. Today, my work is simple and clear—but it wasn’t always that way.

The most valuable lesson I’ve learned over the past 20 years is simple:
Real growth doesn’t come from plans, ideas, or endless thinking—it comes from action.

The more you do, the more you learn. The more you learn, the more you’re able to help others and create real change.

I learned this the hard way.

For years, I ran big projects, managed large productions, and launched all sorts of businesses. At one point, I even opened a spa. From the outside, the spa looked like a huge success—lots of customers, strong buzz, good marketing.

But behind the scenes, it was failing badly. That business cost me over $250,000, and taught me a painful lesson:
You can do everything “right” and still fail—if you’re doing something that’s not right for you.
This insight changed my entire approach.

I finally understood that without a clear connection between who you are and what you do, no amount of marketing can save you.

From that day forward, I stopped chasing external solutions and started investing in the one thing that always pays off:
Myself.

My skills, my clarity, and my ability to communicate clearly what I stand for and how I can truly help.

I believe that what people often call “karma” is actually just the natural result of how we act over time. When you do good work, genuinely help others, and provide real value—people trust you, relationships thrive, and opportunities come your way.

This isn’t magic. It’s common sense. People naturally gravitate towards those who make their lives easier and better. The more you do that, the more you get in return.

Today, that’s exactly what I do:
I help good people—true experts—simplify their path. I help them build clear, focused businesses with offers that naturally attract the right clients.
My mission is to help experts stop being invisible—and start becoming clear, distinctive, and highly valued.

If any of this resonates with you, or if you have questions you’d like to ask, my door is always open. I’m here to share openly and honestly everything I’ve learned along the way.

— Eran Katz

A man wearing sunglasses and a "THE BOSS" t-shirt selects passion fruits at an outdoor market stall with fresh produce in the background.
A pink furry creature pulls a lever marked “NOW” on a machine, while a surprised purple monkey in glasses labeled “TRUTH GOLD” holds a clipboard; gears and sparks fill the background.

The Codex isn't theory or guesswork—it's a calm, clear, client-generating system built around who you are, how you work, and the real results you want

When Simplicity Meets Real Life

Clear answers to your pressing questions

FAQ

Quick answers to real questions about the process, the timeline, and what you can expect.

A purple monkey with glasses and a vest labeled "Truth Guide" stands beside a pink one-eyed monster in a neon-lit street filled with signs offering guaranteed results and success.

This isn’t a scripted sales call. It’s a real conversation.

You’ll walk away with clarity and specific next steps—even if you decide not to move forward.

It’s specifically built for experts and professionals who’ve tried everything:

courses, coaches, mentors, launches—and still feel stuck.

If your work is real, but the business side isn’t solid, this is for you.

Not at all. We build the entire system for you—websites, CRM, emails, automations, everything.

You focus on your expertise. We handle everything else.

You’ll see immediate clarity and momentum from the start.

Real results—consistent clients, clear momentum, steady growth—usually start showing within weeks, not months.

For meaningful, lasting growth, we highly recommend committing to the process for at least 6 months.

No. Our whole approach is built around simplifying your life.

You focus on your core message—we handle the execution, the tech, and all the heavy lifting.

Our AI approach is structured, careful, and human-led—no “prompt roulette.”

You always keep full control over your voice. AI is a tool, not a replacement for your expertise.

We help you build the right offer for your business—whether it’s high-ticket, mid-level, or introductory.

The focus is always clarity, value, and perfect client-fit—not hype.

There’s no forced commitment or hidden strings.

You always keep flexibility. However, real, sustainable growth takes time, and we strongly recommend staying with the process for at least 6 months to fully see the benefits.

Two things:

We start from truth—not trends. And we build your entire system—so you step into something solid, ready, and built specifically around you.

Exactly why we have this call.

In 45 minutes, you’ll know clearly if it makes sense or not.

If it’s not the right fit, you’ll still walk away with valuable insights and direction.

Click below to get it...

The Codebook

Our Blog

Articles that cut through the noise — and help you build a business that holds.

All articles

One conversation can simplify everything.

In just 45 minutes, you’ll know exactly what needs to change—and exactly how to get there. No pressure. No hype. Just real clarity.