The Codebook
Simply's Blog
Articles that cut through the noise — and help you build a business that holds.
Stop building on top of chaos
Eran Katz You don’t have to choose between being human and being effective
Yes, you can be real and convert
Eran Katz You don’t have to choose between being human and being effective
You didn’t fail. You just skipped the part where the
Eran Katz Why it’s not your fault — and where to start if you want to rebuild it right
If you still have to explain what you do, it’s
Eran Katz The problem isn’t your message — it’s what your business is (not) built to deliver
The fastest way to sell is to stop rushing
Eran Katz A real process, at the right pace, can get you there faster — without the pressure
Marketing doesn’t start with branding. It starts with structure
Eran Katz The part most expert-based businesses skip — and why it costs them everything
You don’t need more content. You need a mechanism
Eran Katz How to stop playing the algorithm game and build something that works even when you're offline
It’s not a program. It’s an operating system for your
Eran Katz What we’ve learned after watching too many smart people get stuck
