Before your audience can believe in your solution, they need to feel seen in their struggle.
This lesson is about starting where they actually are — not where you want to take them.
We’ll show you how to name the pain behind the silence. The sentence they never wrote down but feel every time they try again.
That’s how connection starts.
A word from Peron
Let’s be honest.
No one wakes up excited about a solution.
They wake up frustrated with a problem they haven’t solved.
That’s why your copy can’t start with the solution.
Not even with the benefit.
It has to start with the tension. The contradiction.
The pain they’ve learned to live with.
You’re not here to make it dramatic.
You’re here to make it unignorable.
Take this lazy line:
“Struggling to grow on social media?”
Everyone’s written this before.
It sounds like you didn’t even try.
Try this instead:
“You post more. You try new things. Still feels like no one’s listening.”
That line feels true.
It doesn’t exaggerate. It doesn’t generalize.
It names something the reader already knows — but never had the words for.
That’s what good copy does.
It doesn’t shout louder.
It gets closer.
Another one:
“Feeling stuck in your business?”
Empty. Vague. Safe.
Try this:
“You’ve taken the courses. Written the content. Tried to stay consistent. But your calendar’s still empty.”
Now it stings — gently.
It sounds like someone who’s been there.
Not someone trying to sell.
Try This Prompt in your LLM
Copy & paste this into your favorite AI tool — ChatGPT, Claude, Gemini, etc. Answer the questions it asks. Tweak the result.
I’m writing a headline or opening paragraph for a landing page or sales page.
Before introducing my product or offer, help me write a short “pain reflection” that shows my audience I get what they’re going through.
Please:
– Ask me 3 clarifying questions to get specific
– Then write 3 versions of this pain reflection
– Use clear, plainspoken language (no drama, no buzzwords)
Target audience: [insert here]
Main topic: [insert here]Final Thought
Most people don’t ignore your copy because it’s bad.
They ignore it because it doesn’t sound like them.
Want them to listen?
Start with the pain they’ve been trying to name.
Still feel unclear about your business?
You’ve tried a lot.
Some of it worked. Most of it… didn’t.
And it still feels like too much effort for too little traction.
It’s not about doing more.
It’s about doing it differently.
This call helps you see where you are —
and what’s actually worth doing next.
No pitch. Just clarity.
